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Meeting Sustainability Targets

Sustainability is more than just a buzzword, it’s a genuine commitment to a greener and cleaner future. While the word is often used in marketing and everyday conversations, truly embracing sustainability means taking actionable steps that support a circular economy and ultimately, reduce carbon emissions.

As part of its global climate commitments under the Paris Agreement, the Australian Government, through the Department of Climate Change, Energy, the Environment and Water has laid out the Net Zero Plan. This strategy includes a clear and compelling target: to significantly reduce carbon emissions by 2035 (for further details, click here).

Achieving this goal requires pivotal transformation across several key sectors:

  • Electricity & Energy
  • Transport
  • Industry
  • Agriculture & Land
  • Resources
  • The Built Environment

These are the very sectors that the team at Opt Hire proudly services with our equipment hire solutions. While we represent just one piece of a much larger puzzle, our role remains important. We’re committed to embedding sustainable business practices into our operations and are continually seeking partnerships with socially conscious manufacturers whose missions strongly align our values of environmental responsibility and ethical practices.

By supporting key emerging technologies, our aim is to help drive down emissions, and where possible, eliminate them all together in the industries we serve. We believe that every move towards a greener future is a move in the right direction.

Challenges Businesses Face in Meeting Sustainability Targets

With more people caring about the environment, businesses across the nation are now feeling the pressure to implement practices that promote social responsibility.

Think of sustainability like a food chain: investors sit at the very top putting pressure on company leaders to set the plan in motion, project teams to make it happen, marketers to promote it, and at the very bottom, consumers keep the whole thing moving with the choices they make.

While this may seem pretty straightforward, the reality is, most if not all businesses will come across a challenge or two setting sustainability practices in place. Three major commonly faced challenges include:

  • Effectively managing costs and investments. For instance, in navigating the construction industry, businesses often struggle in prioritising investments and initiatives that are likely to have a greater positive impact on the environment due to their initial costly nature.
  • Appropriately addressing supply chain challenges. Many businesses, from small to medium and large enterprises often struggle to partner with suppliers that are wholly transparent about their practices. The tricky part is partnering with suppliers willing to disclose their practices that align with specific sustainability measures.
  • Understanding and adopting to evolving consumer preferences. It’s undeniable that the demand for sustainable products is growing. However, a key challenge that emerges lies in the unwillingness of consumers to pay extra for a greener product– largely due to the widespread greenwashing that has plagued marketing strategies across the country.

Ever wondered if these challenges can be transformed into growth opportunities for businesses? Well, here’s how we’ve done it.

Sustainable Site Setups: Where Opt Hire Comes In

At Opt Hire, our vision is grounded in becoming a leader in innovative and sustainable equipment hire across a range of industries. To alleviate the common challenges faced by businesses in adopting sustainable practices, we pride ourselves on our three key focuses.

  • First, we support businesses towards achieving successful equipment-hire experiences. Through our expertise, we help clients make informed decisions when choosing the right equipment for hire, guaranteeing a return on every investment.
  • Second, sustainability is at the heart of everything we do. Not only do we help businesses reduce their carbon emissions by prioritising equipment hire over purchase, but we also partner with socially conscious manufacturers. This means you can be confident in knowing that your hired equipment is procured from suppliers who share our commitment to sustainable and ethical practices.
  • Last but not least, we keep innovation at the very forefront of all our operations and service delivery. To appeal to a broader market whilst minimising our environmental impact, we develop credible models that set the precedent for achieving new standards of equipment hire, not just in our procurement processes but also in our daily operations.

Measurable Outcomes: Our Success Stories

To illustrate, our sustainable portable building solutions have helped one of our partners at Sunbury Road, Victoria to meet their specific needs while inadvertently minimising their carbon footprint (click here to see our post on LinkedIn).

This is just one of many positive outcomes that reflect our commitment to driving meaningful change across a range of industries.

Moreover, on our site, you’ll notice we offer a range of sustainable choices for hire. Many of the products in this category are powered by solar or battery, and are sourced from manufacturers that prioritise sustainability in their operations.

For more information on our sustainability initiatives, follow us on LinkedIn where we regularly highlight our partnerships and equipment available for hire.

Sustainable Site Solutions are Just a Call Away

From both a financial and economic perspective, investing in sustainable solutions is important for businesses both big and small.

However, success lies in collaboration from the entire supply chain. The team at Opt Hire is just one part of it. When you’re ready to take the next step towards greener practices, our team is well equipped to help you figure out the best setup for your project.

Need more information? Get in touch with us today.